Built from both sides of the table
The Story behind askRIA and the movement we’re building.
Who is
?
RIA stands for:
Real-Time Intelligent Assistance — for founders who need a second brain.
She’s your agent, your strategist, your back-office brain — all in one.
From financial models to investor Q&A, from forecasting to focus —
askRIA helps you raise like a CFO, operate like a COO, and scale like a founder.
I’m Adhrita Nowrin
Founder of
ask
I moved to London chasing possibility — and stayed to build it.
Straight out of university, I launched my first tech company and never looked back. I taught myself how to build product and tech because I had to — and because I could.
Over the past decade, I’ve been on both sides of the table.
An investor trying to cut through noise in a system full of blind spots.
A founder navigating uncertainty, building from first principles.
That dual lens made the gaps impossible to unsee:
Less than 0.3% of capital goes to women of colour, I am one of them.
Founders judged by storytelling, not traction.
Too many decisions were made on “gut feel,” warm intros, and bias — not data and truth.
So I stopped waiting for someone else to build the fix.
I built it.
askRIA is the tool I needed — and couldn’t find.
For the founder without a polished pitch, but a real story.
For the investor who wants substance, not AI theater.
For the operator who’s tired of duct-taping spreadsheets. This isn’t just a product. It’s a system.
The People Building
ask
We’re a small, focused team of builders, thinkers, and operators who bring deep lived experience to what we’re building. We try to move fast (some days we do, some days Slack crashes). We obsess over details (even when Wi-Fi disagrees). And we care deeply about the founders and investors we serve — even when we haven’t slept. For us, it’s not just about product–market fit. It’s about people–market fit — building with those who truly cares about the problem from the inside out.
The Vision
To turn founder brilliance into investor clarity —and make sure great companies get funded beyond bias, noise, or pattern-matching.
This is ask
The Mission
We’re building askRIA for 5 million founders around the world. Whether you’re raising your first $100K or scaling your next $500M —askRIA helps you make smarter decisions, faster. From bootstrapped turtles to flying Pegasus startups — every path matters.
