askRIA vs Visible: Running a Fundraise vs Earning Underwriting Trust

You are evaluating Visible and askRIA and want to understand which one reduces fundraising drag: running the process, or making the numbers defensible in underwriting.

Visible helps founders run the fundraising process: investor pipelines, updates, deck sharing, and data rooms. askRIA helps founders and investors earn underwriting trust by reconciling metrics, rebuilding cohorts from source data, and tying runway to real cash movement so investment committees can move without resetting.

Problem statement framed as investor reality

When a fundraise slows down, founders assume the process is broken.

Investors slow down when the numbers are.

A clean pipeline does not stop a partner from asking the same question twice. It only shows the question arrived.

Ria treats this as a failure mode: the investor cannot reuse your answer internally.

What Visible is built to do

Visible positions itself as a fundraising workflow and investor relationship platform.

It focuses on operational execution:

• Investor CRM and fundraising pipelines

• Investor updates and reporting templates

• Deck sharing and data room organisation

• Dashboard visibility

If your bottleneck is process discipline, cadence, and distribution, this category of tool is useful.

It keeps the raise organised.

It does not make the numbers defensible by default.

What Ria is built to do

She assumes investors will pressure-test your numbers and builds your materials to survive that pressure.

Where most tools optimise for visibility, Ria optimises for verification

She:

• Locks KPI definitions across deck, model, dashboard, and updates

• Builds a reconciliation grid so numbers stop drifting

• Rebuilds cohort tables from raw exports

• Ties burn and runway to real cash movement

• Flags the two breakpoints that would stall an IC discussion

The decision investors actually care about

This decision is not “which tool has more features”.

It is: Are you failing because you cannot run the process, or because investors cannot underwrite the truth?

Visible improves process execution

Pipelines, updates, dashboards, data room. The fundraise runs.

Ria improves underwriting confidence

Definitions lock. KPI tie-out. Cohort rebuild. Cash reconciliation. The deal stops resetting.

What breaks in diligence

When investors loop, it is usually one of these:

1) Metric drift

Same KPI, different definition. Deck vs model vs dashboard disagree. The investor cannot cite the number in an IC memo because it is not stable.

2) Weak cohort integrity

Cohorts look fine until someone asks to rebuild them. Anchor date is unclear, expansion is blended into retention, reactivations are handled inconsistently. Underwriting pauses.

3) Cash story that does not reconcile

Runway claims do not tie to bank movement and statement logic. Investors stop trusting timing.

Visible can help you share the artefacts cleanly. It does not make the artefacts reconcile by default.

What Ria checks

Ria runs the checks that stop repeat questions.

Step 1: Lock definitions

Ria creates a one-page metric dictionary for the KPIs investors repeat:

• formula

• denominator discipline

• time window

• inclusions and exclusions

• source export

• owner

Step 2: Build the KPI tie-out grid

Rows: 10 to 12 headline KPIs.

Columns: deck, model, dashboard, data room, last update.

Any mismatch becomes a logged variance with a reason and a source link.

Step 3: Rebuild cohorts from source

Ria rebuilds the cohort table from raw exports using the declared anchor event. If it cannot be rebuilt, it does not ship.

Step 4: Reconcile cash

Ria ties beginning cash and net cash movement to ending cash. If this fails, runway is not defendable.

How to choose in 60 seconds

Choose Visible if:

• You need investor pipeline tracking

• Your updates lack structure

• You need clean distribution and dashboards

• Your numbers are already internally consistent

Choose askRIA if:

• Investors keep re-asking the same questions

• Metrics drift across artefacts

• Cohorts cannot be rebuilt

• Cash and runway do not tie out

• Partner meetings stall after diligence

A common stack that uses both:

• Visible for workflow and investor communication

• askRIA for reconciliation, diligence truth, and IC-ready materials

Process plus proof.

What changes in outcomes

When underwriting trust is earned, the questions change.

You stop getting:

• “Which number is correct?”

• “Can you send the raw?”

• “Why did this change?”

You start getting:

• “What is the real risk?”

• “What would you do with another 12 months of runway?”

• “Who leads the round?”

That is the shift from activity to conviction.

Practical checklist

Use this before you send the deck or open the data room.

Fundraise workflow (process)

• investor list and pipeline are current

• update cadence is set and consistent

• data room structure is stable and permissioned

Underwriting trust (evidence)

• top KPIs match across deck, model, dashboard, and update

• each KPI has a single definition and owner

• cohort tables can be rebuilt from source exports

• cash and runway tie to cash movement

If investors are looping on questions, Ria will show you exactly where the story breaks. Run your materials by Ria before you send the deck.

FAQs

Is Visible a fundraising CRM?

Yes. It supports investor pipelines, updates, deck sharing, and reporting workflows.

Does Visible help with investor updates and dashboards?

Yes. Visible offers investor updates, templates, and dashboards for sharing metrics.

Does Visible fix metric drift across my deck and model?

Not by default. It helps distribute and present data. The reconciliation work is separate.

When should I prioritise askRIA over a fundraising workflow tool?

When your bottleneck is underwriting trust: repeated questions, inconsistent KPIs, cohorts that cannot be rebuilt, or a cash story that does not tie out.

Can teams use both?

Yes. A common setup is Visible for cadence and distribution, and Ria for diligence truth and IC-ready evidence.

Does Visible reconcile my financial model and deck automatically?

No. It distributes and presents materials. Reconciliation work is separate.

What does askRIA do differently?

askRIA locks KPI definitions, builds a reconciliation grid, rebuilds cohorts from source data, and ties runway to real cash movement so investors can underwrite confidently.

When should I prioritise askRIA?

When your raise is stalling during diligence, not during outreach.